There are two types of people in this world: the ones who eat cookies politely over a plate, and the ones who stand barefoot in the kitchen at midnight eating them straight from the bag like they’re starring in a coming-of-age film about emotional healing. I am the second type. Which is why discovering Mightylicious felt less like finding a snack brand and more like stumbling into a bakery fairy tale written specifically for anyone who has ever sighed dramatically in the gluten-free aisle.
Let me set the stage.
The Origin Story That Sounds Like a Movie Script
Every great food brand should start with a little drama. Preferably a turning point. Ideally a brave protagonist. Enter Carolyn Haeler, whose life plot twist arrived in 2012 in the form of a celiac disease diagnosis. Suddenly, the thing she loved most baking was also the thing she had to avoid.
Now, if this were a typical story, she would have simply accepted the fate of crumbly gluten-free snacks and politely pretended they tasted good. But this is not a typical story. This is a “quit your finance job and bake 15 hours a day until perfection exists” story.
Yes, she walked away from JPMorgan, which is the corporate equivalent of leaving a castle to become a pastry wizard.
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