The candy drawer is probably the last place that you’d expect to find a wellness product. This is usually the drawer where the strawberry wrappers disappear first, where someone reaches for the last sour watermelon in hopes that no one can see them, and where a single handful of sweets can turn an ordinary day into something that feels magical.

No one ever opens up a bag of candy and thinks about being disciplined. Candy doesn’t come with a measuring cup or complex instructions and doesn’t lecture you about what you should or shouldn’t be eating.

This is precisely why it feels strange to think of candy and wellness simultaneously.

The modern world has turned taking care of yourself into a full-time job. It requires protein powders, supplement capsules, green drinks, and a number of different complicated routines. But wellness is not a checklist.

Most of us find ourselves eating our breakfast with emails open beside us, trying to fit a small workout in, losing our water bottles, and realizing that the supplements that we’ve “been meaning to take” remain unopened in the cabinet. There is nothing wrong with being particular about what you put into your body. However, having an intentional routine is most effective when it is a routine that you actually enjoy.

Think about this: What happens when you take ingredients that are commonly associated with modern wellness out of their typical packaging, such as tubs of powder and capsule bottles, and put them somewhere that feels more familiar?

Candy.

The Problem Was Never the Candy

Gushie is a brand that began not with a goal of creating yet another supplement brand, but rather with a more personal question about food itself.

The founder is a woman, a mother, and an entrepreneur who has spent years thinking differently about food. Eventually, this thinking turned into a choice to intentionally move away from food restriction and guilt. She stopped viewing food as a list of things that needed to be removed, avoided, and limited, and instead, she set out to create a more positive relationship with eating. A relationship that allowed her to make intentional choices while still enjoying food.

This idea became even more meaningful when she became the mother of two daughters.

There are small moments of life that shape a child’s relationship with food: reaching for a piece of candy at a birthday party, sharing a sweet treat with a friend at school, or chatting with siblings about which flavor sounded the best. These moments should not be seen as lessons about what is considered “good” versus “bad.” They’re simply moments of true enjoyment.

Gushie doesn’t brand their products as “guilt-free”; actually, they completely avoid using terms such as “guilt” altogether. They believe that rather than restriction, the best approach is to take familiar, functional ingredients and create something that people actually look forward to eating. This is where collagen peptides and creatine monohydrate enter the conversation, delivered in soft, fruit-forward gummies that look more at home in a candy drawer than beside a shaker bottle. This format moves away from the traditional image of a supplement. The goal is to help make wellness feel more approachable so that it feels like something that you can naturally enjoy.

From Tub to Treat

If you are someone who has spent some time around fitness or wellness, then I’m sure creatine is a term that you’re very familiar with.

Historically, creatine monohydrate tends to show up in similar packaging. It’s usually a large container of powder, with a scoop that is buried somewhere inside it and a shaker bottle. It is also something that the wellness landscape usually markets to those who are in the sports nutrition world. However, these days, the conversation around creatine is expanding to a much larger audience.

The Sour Watermelon Creatine Gummies take a unique approach.

Instead of following the traditional scoop and shaker method, this product puts creatine monohydrate into a pectin-based gummy with a sour watermelon flavor. Each serving contains 4 grams of creatine monohydrate. This product comes with 60 creatine gummies, which equates to 15 servings. An aspect that might be appealing to the ingredient-conscious consumer is that these creatine gummies are also vegan, gluten-free, and dairy-free and have been developed without the use of artificial sweeteners, colors, or flavors. According to the brand, the product is NSF Certified and third-party tested.

Creatine has traditionally been associated with the world of sports and performance, but research involving women is continuing to expand. A 2025 systematic review focused on 27 studies that involved females. The review reported mixed findings: some studies observed improvements in areas such as strength, power, and certain exercise performance outcomes, while others found no significant differences compared with a placebo.

If an ingredient is something a person already wants to incorporate into their routine, does changing the format make that routine easier to sustain?

The Beauty Ingredient with a Sweeter Side

While creatine is often spoken about in the sports performance world, collagen is often associated with beauty and wellness routines. Collagen peptides for skin have become a familiar part of many beauty-focused wellness conversations, although collagen itself can be found in many forms, including powders, drinks, capsules, bars, and now gummies.

The Collagen Peptide Gummies follow the simple idea that you take something that is already a part of many individuals’ wellness routines and deliver it in a format that feels like a treat in disguise. This gummy is available in Lush Lemon Berry and Juicy Citrus and contains 2,000 mg of collagen peptide per serving. Each serving is four collagen gummies, and the bag contains about 15 servings. The bovine-derived collagen gummy contains plant-based pectins.

Can You Take Collagen and Creatine Together?

For most healthy adults, these ingredients can generally be included in the same overall wellness routine, although they serve different purposes and individual needs may vary. Creatine is widely studied in relation to exercise and muscular performance, while collagen peptides are often used in beauty and wellness routines.

There is no requirement to take them at the same time. Someone might reach for creatine as part of a fitness routine and collagen at another point in the day, depending on their preferences. As with any supplement routine, people with individual health concerns or questions about medication interactions should speak with a qualified healthcare professional.

A Little Less Restriction, a Little More Enjoyment

The conversation around the benefits of collagen is ultimately part of a larger conversation about collagen peptides themselves. A 2023 systematic review and meta-analysis involving 26 randomized controlled trials and 1,721 participants reported improvements in measures of skin hydration and elasticity compared with placebo across the included studies. Research also highlights potential limitations and sources of bias within some studies, as well as the need for more high-quality research.

Collagen is not a magical ingredient, and in reality, one gummy is not designed to address every wellness goal. However, this format makes wellness feel more enjoyable and may be easier to incorporate into an everyday routine.

Maybe the whole point is that the candy drawer was never meant to be a place where wellness doesn’t exist. Gushie encourages you to treat enjoyment and intention as compatible ideas. Whether your taste lies in the sour watermelon gummy or the fruity citrus notes, taking care of yourself doesn’t have to mean sacrificing something sweet.

Sometimes, the routines that truly last are the ones that you genuinely look forward to.