This amazing brand has been developing incredible lash products and revolutionizing the professional lash industry since 2007. Originally founded by the seasoned lash artist Soo-Jin Yang, who has a tremendous passion for her work. Illumino began in response to the many problems many professionals faced: low retention rates, adhesive pain, and poor training. Inspired Soo-Jin to create concepts blending creativity, technology, and education, her experiences as a lash artist exposed all the gaps in the business.
With her brand, she wanted to produce something more than just a product line. She pictured a helping community where professionals could raise their skills and give their clients much-needed knowledge. Soo-Jin saw that the lash industry was more about helping only the professionals establish success with lasting careers than on actual appearances.
From the demanding standards of their original Lynk-Gel Method to their many Eye Gel Pads, every component of the brand’s approach displays this commitment to creativity and understanding. She, therefore, painstakingly created each product to solve useful problems for many lash artists, guaranteeing safety and excellence. Furthermore, their practical training courses—which have grown to be the core of the business—provide lash professionals with the tools and information they need to succeed in a cutthroat industry.
Soo-Jin says lashes are more than just accents. “They are an art form; thus the process of making them merits the same respect as any other means of improving beauty.” Her concept of combining science with imagination has propelled the company to the top of the company and won its respect among professionals all around.
Vision Outside of Beauty
The company sets itself apart by dedicating itself to enhancing the well-being of both clients and professionals. Soo-Jin’s approach transcends mere innovation; it’s about creating tools that enhance the creative quality of lash applications while also providing client comfort and health as a first concern.
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