Are you looking for a unique and healthy type of makeup that can give you a one-of-a-kind look that best supports your individuality? Well, look no further than Eleman Beauty to provide you with that particular style.
People everywhere, including men, like to wear makeup occasionally. Makeup has quite a colorful history dating back to ancient Egypt when men and women wore makeup for religious and cosmetic purposes. They would make it using a unique combination of natural ingredients like charcoal and red ochre and use it to decorate their faces and bodies. Interestingly enough, the ancient Egyptians also used makeup to protect themselves from the blazing desert sun. The ancient Greeks utilized makeup to signify their social status. High-status women wore white lead on their faces for a pale complexion, while lower-status women wore a darker pigment to give off a tanner look. However, makeup soon began to fall out of favor in the Middle Ages as the church associated makeup with vanity. It urged women to focus more on their natural beauty. Still, it soon began to make a comeback in the Renaissance era as most women used it as a way to enhance their natural beauty and used lead-based powders and rouge to achieve the most sought-after look of pale skin, rosy cheeks, and full lips. In the Victorian era, many women began to embrace a more natural look, and the signature Renaissance look of pale skin, rosy cheeks, and full lips was highly prized. Because of that, makeup was used rarely. In the 20th century, a revolution began in the makeup industry. The 1920s saw women embracing bolder lipstick colors, smoky eyeshadow, and dramatic eyeliner to go with the flapper look popularized in that era. The 50s saw the Glamour Look inspired by Hollywood starlets, which included coiffed hair, red lips, and winged eyeliner. With the rise of the counterculture in the 60s, women began to reject traditional beauty standards and embrace more experimental makeup such as heavy eyeliner, bright eyeshadow, and bright lipstick. Today, people everywhere use various makeup styles that transcend gender, and these styles can range from traditionally glamorous to more avant-garde. However, a stigma towards makeup and other cosmetics has developed as people become more into natural beauty. Some people believe that women only wear makeup if they are going on a hot date with an extra special someone, looking to draw some extra attention to themselves, or because they are too unattractive to be seen without it. Others even believe that men should not wear makeup since it makes them look weird or even, God forbid, gay. All of these statements are untrue, homophobic, and misogynistic. Please do not misunderstand. There is nothing wrong with embracing your natural beauty; some makeup brands can help you achieve that. However, People wear makeup for many different reasons. Some people wear it because they feel like it gives them confidence in their appearance, while others wear it because it is fun and helps them express their creativity. Makeup can be fun, but some problems can come with it. Such as:
- Skin irritation
- Acne breakouts
- Clogged pores
- Premature aging
- Eye infections
Other times, makeup is less inclusive to people of different skin colors or sensitivities. Many makeup products are also filled with toxic chemicals that can lead to fertility issues, birth defects, neurological issues, hormone imbalances, asthma, and even cancer. Only a few people notice these chemical-filled ingredients because they are not often listed on their ingredients. Many manufacturers try to hide them so people buy more products, and none will be the wiser. Fortunately, some cosmetic companies are dedicated to producing naturally made, chemical-free products that cater to all skin types and colors and will help you embrace your natural beauty. Eleman Beauty is one such brand.
Eleman Beauty
Eleman Beauty is a multicultural cosmetics company dedicated to helping others feel their most beautiful and get in touch with their creative side. The company was founded by two women, Tess Bell and Gwen Monique Billings, in 2019. Gwen herself has worked in the cosmetics industry since 1990. While looking over various cosmetic companies, she noticed limited products available. Especially to people of color. Gwen soon planned a dinner with some close girlfriends, including one who owned a successful haircare brand and another friend who was a makeup artist/blogger. She spoke with them about her issues of being a Latina woman and having limited makeup products available to people with medium to darker skin types. Her friends, who were also multicultural, ultimately agreed with her that something needed to be done. They partnered to build a brand catering to all skin colors, and Eleman Beauty was born soon.
The company’s main philosophy is that makeup should be available to everyone, regardless of skin color. Their main goal is to constantly develop products that stand out from others and be inclusive towards everyone while helping them find the perfect style. In fact, the company’s name comes from the term “element,” as they want to help all of their customers find the element that will make them more confident with their products. Eleman wholeheartedly believes that sound quality is the key to customer satisfaction. All of their products are made with the highest quality ingredients without compromise. They are vegan, cruelty-free, and gluten-free, along with other benefits such as:
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