The world often feels like it passes us by. Making tea is one of those things that feels like it forces us to slow down. For most of us, making tea has been seen as something we sip while we focus on the rest of the day. Mou Dasgupta, founder of Brook37 The Atelier, believes that this isn’t the whole point. She believes that drinking tea is a sensory experience that can soothe your soul.
Brook37 is not just another tea company. This was a carefully chosen team, based in the United States and rooted in the high-altitude gardens of Darjeeling, India; the brand sources the highest-quality teas and ingredients from around the world. The brand bypasses the traditional supply chain by sourcing directly from growers. By eliminating the middleman, Brook37 ensures that the journey from the garden to your cup is short and transparent.
Tea is a Liquid Asset
To understand the tea, you need to understand the woman who created this brand. She has spent over 25 years in the fast-paced, intense world of financial services. She was a corporate leader who understood precision, strategy, and the pace of the modern American workplace. This isn’t all that she was. Beyond this, she was a connoisseur of the finer, more rare things like the teas from her native India that were nearly impossible to find in the States.
In the USA, women are the primary consumers of tea. While there are many startup tea brands founded by women, perhaps only one women-owned tea brand has scaled: Brook37. It is a male-dominated industry, while the consumers are women.
While coffee was dominating the markets, tea has remained quite stagnant. There was a big decision between low-grade options and the medical teas that left a bad taste in your mouth. Mou decided that her calling was to create a better tea option for the market.
She decided to use a three-pronged approach that integrated uncompromised quality, ethical sourcing, and a commitment to female empowerment. Today, Brook37 is living proof that change is a possibility. With an all-women production team and a women-led supply chain, they are redefining the tea industry. This brand ensures that the women who harvest the leaf get more than just a salary; they are treated with respect.
Revive & Thrive
The Revive & Thrive Herbal Wellness Tea Collection. For most of the world, wellness has become just a term thrown around on social media, but for this brand, they’re trying to bring substance back to the word.
The Revive & Thrive collection is not a diet; it is considered a biological reset. Most traditional herbal teas rely on artificial flavorings to hide the bitter or medicinal taste. This collection has been created by a master blender and an herbalist to ensure both taste and functionality.
The Collection:
- This collection is designed to fight against inflammation and fatigue.
- The Revive & Thrive packs use a high-grade ginger root, unlike most commercial teas.
- The combination of ginger, lemongrass, and lemon myrtle creates a citrusy profile that can clear sinuses and settle the stomach.
- The Spice Berry Detox uses a blend of hibiscus, coriander, and fennel seed, which can support natural digestion.
- Schisandra is an adaptogen that can add complex flavors, such as sweet, salty, and sour notes. It also helps the body adapt to stress.
- These blends help your body truly thrive.
The Chocolate Hangover
Designed to be a mid-afternoon treat, The Chocolate Hangover is a signature low-caffeine solution for when you feel like you’re going to have a midday crash. This was engineered to help when your brain feels like it has switched off. It has a bold and spicy flavor. It also offers a deeply aromatic blend that feels like an experience.
The Ingredients:
- This is a premium blend of Black Tea and roasted cacao shells. This ensures you get a rich, mood-boosting chocolate aroma. The best part is that there is no added sugar.
- Ashwagandha helps to lower cortisol. It also helps your body manage stress.
- Bacopa is an herb that can support memory and improve cognitive function.
- To target physical fatigue, they have included Rhodiola Rosea. This can provide a natural energy boost.
- There is a mix of ginger, cinnamon, and black pepper, which helps ensure the rest of the nutrients are properly absorbed.
- It provides a thick texture, making it ideal for a latte.
The Sustainable Choice
Brook37 is a transparent, neutral plastic brand. This is a certification they achieved before releasing a single product. They have partnered with rePurpose Global to recover and recycle the plastic produced during their processes. They also donate 1% of their revenue to Carbon180, an organization dedicated to carbon removal.
Sustainability extends to the smallest details: every tea bag is entirely plant-based, ensuring that your daily ritual is free from microplastics. Even their packaging was carefully designed and thought out. Their silver-finish canisters are not meant to be tossed in the trash. They are meant to be kept. They have double lids that preserve the volatile oils in the tea leaves. This ensures that the last cup you brew still tastes fresh. For someone who is eco-conscious, their tubes are 100% compostable, so nothing goes to waste.
A Legacy of Care
Every purchase comes with a notification that tells you exactly how much of your money is going towards environmental and social causes. Mou Dasgupta speaks with passion about the women in Darjeeling. She reminisces about the stores of their laughter and the undeniable knowledge they have passed down through the generations.
In a world of mass production, Brook37 The Atelier is a reminder that the best things in life take time. Whether you are looking for clarity or a mental reboot, this is the brand for you. It’s not just about drinking tea; it’s about taking part in a long chain of care.
As we move towards a more conscious future, we are increasingly focusing on what we actually put into our bodies. Brook37 is the best way to do this. This is a brand that proves that you don’t need to choose between doing the right thing and feeling good. Better for the planet and better for you.
