Every day millions of people struggle with foot discomfort. It can begin as a mild annoyance that gradually becomes persistent discomfort. Numerous factors can cause foot distress. A nurse finishing a 12-hour shift. A warehouse worker standing all day. A retiree avoiding walks because of foot discomfort.

The frustration of foot pain can lead to trying insert after insert or constantly changing shoes. In an effort to find relief and comfort, there is an array of products on the market to try, including thick orthotics, padded inserts, or specialty footwear. The issue with these products is that they are made for the “average” foot, rather than the individual wearing them.

PopSole® is an innovative brand that set out to solve the issue by developing a customizable insole system that allows users to adjust pressure points for themselves in minutes. The concept is practical to use and allows for a custom fit.

The brand’s approach focuses on:

• Targeted comfort
• Customizable cushioning
• Everyday usability and support

A New Approach to Personalized Foot Comfort

Founders of PopSole®: Dr. Jeffrey Gusenoff, a plastic surgeon, and Dr. Beth Gusenoff, a podiatric surgeon, worked together to help people experiencing ongoing foot discomfort. Patient care and research led to an interesting observation. Patients were attempting to customize their own shoe insoles. Some added padding in certain spots. Others carried bags filled with products that had failed to provide relief. The observation inspired a different direction in foot care. They created insoles that could adapt to the individual’s foot, and where pressure could be adjusted to where a person needs it most. This eventually led to the creation of their unique air-bubble insole system. It offers customized comfort and pressure redistribution. The concept is refreshingly simple:

• Mark the area of discomfort
• Pop the selected air bubbles.
• Create a customized pressure pocket.
• Wear the insoles comfortably inside everyday shoes.

Designed by Surgeons with Real-World Experience

Dr. Beth Gusenoff is a board-certified podiatric surgeon whose clinical experience focused on foot mechanics and improving walking comfort. Her partner, Dr. Jeffrey Gusenoff, is a professor of plastic surgery at the University of Pittsburgh School of Medicine, and Director of the UPMC Foot Fat Grafting program. Together, they set out to design a product around how feet really function during daily movement. They set out to create a product that could:

• Adapt to individual pressure areas.
• Fit inside everyday shoes for foot relief.
• Offer metatarsal support and adjustable arch.
• Provide a lightweight alternative to bulky products.
• Support people who struggle with foot issues.
• Adaptable design that helps with pressure distribution.

Their combination of medical insight and real patient care became a foundation and remains their focus today. The insoles are intended for anyone who:

• Struggles with everyday foot discomfort from standing, walking, or active lifestyles
• Retail, healthcare, hospitality, warehouse, and service workers who spend hours on their feet.
• Those exploring an alternative to expensive custom orthotics.
• Anyone who is seeking customizable insoles that can offer pressure relief and comfort.
• Aging adults looking for support and cushioning in everyday shoes.
• Consumers frustrated with generic insoles that don’t target specific pressure points.

The Customizable Insole Design 

The PopSole® Pop Away Your Pain™ is an insole kit designed for people looking for targeted cushioning while providing adaptable support in a slimmer profile. The insole uses strategically placed air-filled bubbles that are adjusted according to the wearer’s unique comfort requirements. The kit includes a marker, push pin, waterproof stickers, and instructions that allow the user to:

• Mark the pressure area
• Pop the selected bubbles underneath.
• Apply the waterproof sticker.
• Insert into shoes

The insole becomes a personalized pocket that helps to redistribute pressure around sensitive areas of the foot. The insole is available in women’s sizes 6 to 9, and men’s shoe sizes 5 to 8. Highlighted features of the insole:

• Slim enough for everyday footwear
• Lightweight and portable
• Customizable air-bubble design
• Adjustable pressure relief zones
• Adaptable metatarsal and arch pad height
• Designed to be worn as a pair for alignment support
• Waterproof design

The insoles’ flexibility and customizable capability in a slim profile offer users an easier way to wear regular shoes that don’t feel awkward or heavy. The design is ideal for those who spend long hours on their feet, who walk or move throughout the day, and anyone wanting a comfortable and adaptable insole experience.

The Larger Option for Extended Cushioning and Daily Support

The PopSole® Large Pair Pop Away Your Pain™ is built for personalized comfort across many foot types. Like the smaller model, the larger option allows users to adjust individual zones by deflating selected air bubbles. The goal is to help create a comfortable walking experience tailored to the unique needs of your feet. This model is particularly appealing for anyone who:

• Includes a customization kit: a marker, push pin, waterproof stickers, and instructions
• Spends extended time standing
• Walks frequently throughout the day
• Wants adaptable cushioning
• Highlighted features:
• Instant customizable pressure adjustment
• Air-filled bubble technology
• Waterproof and easy to clean
• Flexible design for everyday use
• Designed for targeted comfort zones

A Personalized Comfort Experience

Customers can view tips on the company’s blog, “Bubbles of Thought”. Here’s what some of them are saying:

“I initially had aching and soreness in both feet almost every day from the time I woke up. With the insoles, this aching and soreness went away almost immediately. From the first day, I was able to wear them all day and noticed an immediate change in the discomfort I had. Within a short time, I had almost no pain! The best part is how easy they are to move from one shoe to another, and they actually work! I’ve had custom orthotics for years, which help, but never got rid of the pain.” DN, age 35.

“My foot pain was mostly in the front pad and arches. The insoles were so easy to use and very customizable. I liked how comfortable the inserts were in the shoe and easy to switch in different footwear. Wearing the insoles every day really relieved my foot pain. I was surprised that each night I didn’t suffer from my usual foot pain.” JH, age 34.

“I suffer from plantar fasciitis. My feet felt so much better while I was wearing the insoles. They are easy to move from one pair of shoes to another. I would recommend them to anyone who has foot pain.” FC.

“I have found the insole to be very beneficial to me for my foot issues. I have heel pad atrophy and have suffered with a callus under my left foot for over 30 years. I was going to a podiatrist for years every four months to have my foot scraped. Then Drs Beth and Jeffrey Gusenoff introduced me to the insole. Now my foot has never felt better. I used the other set in the shower. It was wonderful not to be in pain anymore. Thank you, Drs Gusenoff.” SB.

“I’ve suffered with chronic plantar fasciitis for years and had been following and anxiously awaiting the market launch of the brand’s products. I’m happy to say that I could not be more impressed! After a year of swapping out one shoe for another, and trying various forms of cushioning and insoles, this brand has finally targeted my areas of discomfort and provided relief in a way that these other products never did. I was also highly impressed with the customer support. I received the product promptly.” RO.

“After weeks of wearing the insoles in various shoes, I am thrilled to give you my gratitude! They absolutely have made a very positive impact for me!” LC.

The Future of Personalized Foot Support

The surgeon-designed insoles offer a customizable solution for foot care that prioritizes flexibility, allowing comfort and practicality for everyday use. The products are specifically designed to adjust to each individual’s foot. This innovative approach and thoughtful design offer insoles that are highly personalized. At PopSole®, it’s as simple as popping a bubble to find comfort for your feet.

Visit the online store today and use Coupon code Wellness10 at checkout for 10% off your purchase.

In a market filled with one-size-fits-all solutions, PopSole® takes a different approach. By allowing users to customize support where they need it most, the brand offers a practical and highly personal way to improve everyday foot comfort.