Innovation can be defined as “something created for the first time through the use of imagination.” Imagination, in turn, has been called a “high form of seeing.”
Some innovations today result from stepping back from technology and looking at nature to make better products and services. Think about the food you ate ten years ago; how often did you hear the words “grass-fed” or “free range?” What we eat and drink has begun to be questioned and scrutinized.
Who would have thought that organic food would be so popular? Yet it’s popular because the world is starting to wake up and care about what goes into our bodies. People are beginning to care about the processes used to create these products. We are demanding better quality of everything, and in turn, some companies are innovating and creating high-quality products while keeping things sustainable.
Walk down the aisle of any supermarket, and you will see people reading labels and scanning ingredients. It is a commonplace occurrence now, where it was rarely seen before.
It’s a fresh way of thinking that starts with keeping things simple—simple ingredients and processes, and getting as close as possible to what nature intended. If you think about it, the greatest pleasures in life are often the most simple.
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