It may not have crossed your mind, but every day, you slather yourself with personal care products that could be laden with seriously harmful toxins, posing grave health risks. From parabens to phthalates, these ingredients can throw your hormones out of balance and cause problems with fertility—not to mention some forms of cancer.
These substances permeate your skin and enter the bloodstream, causing skin irritations and allergic reactions. But what if there are safer alternatives that you and your family could use without compromising your health? If so, then Pure Mitti is here for you.

The Risks in Personal Care Products
Soaps, shampoos, shaving creams, deodorants, makeup, hair dyes, perfumes, and colognes—these are just a few of the countless products that may occupy your shower, gym bag, or medicine cabinet. We incorporate them into our daily routines, applying them to various parts of our bodies.
But do you really know what these products contain? Are any of their ingredients potentially harmful to your health? While we rely on them to keep us clean, fresh, and beautiful, they can also be a hidden source of health problems.
Critics often accuse the beauty industry of a lack of transparency in product labeling. While the US Food and Drug Administration (FDA) does regulate personal care items, including cosmetics, it is much more stringent with its regulation of drugs. This would mean that personal care items aren’t required to get FDA approval before they are allowed into the market. Therefore, companies aren’t compelled to prove their personal care products are safe or effective before selling them.

