We totally get why you do it—smooth and clean skin is a priceless part of our lives that’s more valuable than anything money can buy! But getting professional-grade skin treatments is expensive and time-consuming. And it can massively tie up our lives when it means having to balance regular spa visits with work, family time, chores, and a social life. Yet for many of us, it’s worth it, as how could it possibly be possible to get professional work done on our skin without regular treatment from a professional?
This is exactly what Kimmie Alessi, an accomplished San Diego-based esthetician and cosmetologist, started thinking a few years ago when she launched Salt & Rind skincare products.
The Story
They say that necessity is the mother of invention, and that was certainly the case for Kimmie Alessi!
When the pandemic hit and everyone started staying at home, like many beauticians, Kimmie was out of work as her clients couldn’t visit her. Yet as the two weeks of sheltering at home quickly turned into months, she couldn’t leave her clients without care. Kimmie knew she had to devise a way for her clients to continue treatment and keep their skin fresh within the comfort of their own homes, and she immediately began working on exactly that. Out of bare necessity in a time of crisis, Salt & Rind was born after a “Eureka” moment!
Kimmie began putting together custom facial kits, boxed together with careful instructions on how to apply each lotion and mask, and shipping them out to her clients. And she knew this had to become a routine, just like her spa sessions had been before the pandemic, so she crafted monthly plans for each client that included regular shipments of the necessary product concoctions to ensure the treatment would continue.
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