It started the way most great ideas do: with a mild disaster.
Picture this—Shane Brennan, our founder and fitness devotee, stares into the abyss of his meal prep container only to realize that the chicken is missing. Cue dramatic gasp. With protein goals glaring and time ticking, Shane made a desperate, somewhat questionable choice: he mixed chocolate protein powder with rice.
Yes. Chocolate rice. A culinary catastrophe? Perhaps. But out of that moment of “what have I done?” came something genius: a realization that savory protein powders didn’t exist. Not one to let a protein fail go to waste, Shane rolled up his sleeves and got to work—reimagining what protein supplementation could look like for real people in real kitchens.
Enter Meal Boosters: a little sprinkle of genius for every meal.
What started as a pandemic-era project has since blossomed into one of the most exciting, flavor-forward, and innovative brands on the market. Proudly American-made from top to bottom, Meal Boosters is all about giving busy humans a simple, delicious, and nutritious way to hit their protein and collagen goals—without the dreaded “chug and gag” routine of traditional protein powders.
Because let’s be honest. Who really wants to sip on lukewarm chocolate water post-workout?
This content is available exclusively to Wellness Master Club Members
Join Wellness Master Club today
- Unlimited digital access to EXCLUSIVE Wellness Master Club articles
- Subscriber-only content and newsletters
- Special Promotions, Discounts, and Offers to our ShopWell Store
- PreSales Notifications on thousands of products
You can cancel at any time.
Annual Membership
Billed annually
Already a member?
