Within one of the busiest cities in America, Los Angeles—a city renowned for its endless hustle and bustle—a subtle change is underway. Nagi, a women-owned business, has reexamined the age-old custom of bathing, revolutionizing this simple process into a ceremony for restoration and rehabilitation. Taking massive inspiration from the many histories and cultures across time, Nagi’s handmade bath soaks aid any individual seeking to ease up, recenter themselves, and experience a shift in their lives that goes beyond simple changes.
What’s In a Name?
Nagi is much more than many other brand names out there. “Nagi” comes both from the Polish word for “nude and “Nagi” in Japanese meaning “calm”. The inspiration for the nude aspect of the name is the shedding of unnatural discomforts, obtaining both authenticity and letting go of the pointless feelings of shame. The calm aspect is the reacceptance of inner peace and lucidity. This multifaceted nature captures the essence of Nagi—letting go of the unnecessary burdens weighing individuals down to uncover their true comfortable selves. Each bath soak is painstakingly handmade, incorporating beneficial clays, healthy salts, and powerful essential oils all to respect the traditions of bathing practiced throughout time.
Exploring Customs Across Time and Culture
The individualized custom of bathing has always been about much more than just correcting hygiene. From the peaceful onsens of Japan to the shared saunas of Finland, and even lavish mineral baths in Italy, the list is endless. Bathing water has consistently throughout history been utilized for healing, cleansing, and spiritual reconnection. As far back as Ancient Rome bathing was considered a cultural healing ritual—a period to relax, recover, and reconnect with the mind. In the modern day, Nagi is upholding these meaningful traditions, providing means for modern bathers to create their sanctuary where heritage, culture, and reinvention come together.
Throughout history, these customs existed not just to clean the body of impurities but to heal and worship the soul. Once again examining Japan’s cultural bathing, when using their many natural hot springs, these baths were often mixed with essential minerals, which increased longevity and harmony within the body. In Finland, the familial experience of going to the sauna is an act based on community and reinforces relationships while providing physical relief to the body. Nagi’s bath soaks, with their immaculate recipes, are a modern reinterpretation of these ageless customs—an affirmation that self-care is not a new concept but rather an ancient one.
The Spirit of Wellness: Effective and Practical Benefits
The modern scientific establishment is only now beginning to catch up to what many cultures across time have practiced for centuries: bathing is a curative ritual. Looking past the typical relaxation and pleasure it affords, studies have shown that routine soaks result in increased cardiovascular health, improved glycemic control, inflammation reduction, and even boosts in mental acuity. Sinking into a hot, minerally-enhanced bath can also naturally increase melatonin production, boost sleep quality, and accentuate the effects of rest. In addition, the soothing experience of a soak can detoxify the physical body by removing excess heavy metals and toxins and acting as a mood stabilizer, increasing serotonin levels and reducing the stress levels from a busy week.
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