A backyard cookout is an experience almost everyone remembers, with the smell of sizzling meat flowing through the air and people gathering around the grill, creating memories. The most unforgettable factor is the taste of the food. For an unforgettable experience, passion is the secret ingredient, and with the perfect seasoning, these flavors become truly memorable. This passion for bold flavor, great food, and community is exactly what inspired Lovely Jubbly BBQ.
Lovely Jubbly BBQ had a mission to create exciting and new flavors for the community of barbecue lovers, showing them how rewarding and simple it can be to cook over a flame. Over time, this mission was accomplished, building up their reputation for quality rubs, a genuine love for amazing food, and excellence in competitive barbecue.
The Tasteful Journey
The journey began in January 2022. The founder was born in England, but grew up in Wisconsin, where he gained the culinary viewpoint that blends the classic American barbecue culture with international influence. This distinctive background is what curated the company’s idea for flavor. They decided to respect the traditional barbecue culture, whilst leaving room for experimenting with other new ideas. The food culture in Wisconsin is vibrant, with a love for cooking outdoors, providing the perfect opportunity to expand and grow. This quickly placed the company among other dedicated pitmasters and grillers.
The founder is a veteran, making it a veteran-owned company, which is an important part of the identity of the brand. Through the military service, such as the teamwork, discipline, and commitment learned, carry over into many aspects of the brand. From competition cooking to product development and catering, the same vast amount of pride and detail goes into their craftsmanship. Many customers also resonate with supporting a veteran-owned business, since both the story behind the brand and the quality of its products are greatly appreciated.
This company doesn’t just sell seasonings; they focus on building a community. Through a weekly blog, the company actively shares its knowledge on barbecues, cooking tips, grilling techniques, recipes, and equipment advice. Whether someone is a beginner still learning how to grill or someone wanting to experiment with more advanced grilling methods, this blog provides helpful advice and information for people at any level. This approach of educational advice shows how Lovely Jubbly BBQ believes everyone should have access to a great barbecue.
An exciting part of the brand is its active participation in competitive barbecue. The brand runs its own BBQ competition team, where they refine their techniques and taste recipes on the same stage as some of the world’s most skilled pitmasters. Through competing, the team is able to push their products to their limit, ensuring their seasoning blends are perfectly suited for real cooking conditions. With competition, their credibility also increases; when their rubs work well in competition, it shows buyers that they will work well in their backyard grill too.
Being a young company hasn’t held Lovely Jubbly BBQ back from the wide recognition they have achieved in the barbecue community over the recent years. One of their achievements that stands out the most is the one they received for their And Then Some BBQ Rub seasoning, which was ranked #132 amongst the best rubs in the world by the American Royal of Barbecue in 2025. This institution is one of the most respected by the barbecue industry, showing how the recognition the company received reflects the quality behind their seasoning blends.
The brand collaborates with respected names in the grilling and barbecue industry. The brand is an affiliate with Pit Boss Grills, Weber Grills, and Inkbird Tech, and is an authorized retailer for Butcher BBQ products. These partnerships represent the trust of enthusiasts for the brand’s high-quality tools and equipment. These established names reinforce the commitment to both innovation and quality.
At the heart is their signature seasoning blends. The brand produces three main rubs, which have all been designed with a specific cooking purpose. The brand’s goal was to make achieving balanced, bold flavors easily accessible for cooks without complicated ingredients. The two rubs that stand out the most are the And Then Some BBQ Rub and A Little Moo’er Beef Rub.
And Then Some BBQ Rub
The And Then Some BBQ Rub is one of the most widely loved and versatile rubs from the brand. This rub has been specifically designed for pork and chicken. The seasoning provides a delicious balance of savory and sweet spices, whilst also providing a beautiful color. This blend was especially made to bring out the natural flavor of the meats, whilst adding the perfect amount of complexity in each bite, making them unforgettable. This unforgettable taste provides consistent results, whether you use it on smoked ribs, roasted pork loin, grilled chicken thighs, or many more.
Chicken and pork are two of the most commonly cooked meats on grills, but they can often lack flavor on their own or even with generic seasonings. This is where the And Then Some rub really takes the throne above other rubs. It contains the perfect balance of spices, creating a tangible sweetness and rich flavor of the crust when cooked over smoke or flame. The sugars caramelize whilst the spices toast the meat, resulting in a mouthwatering flavor experience with each bite, in turn becoming your favorite barbecue rub of choice.
The ingredients used in the And Then Some Rub have been carefully chosen to achieve the perfect balance of flavor. They include paprika, salt, brown sugar, dehydrated garlic, onion, chili pepper, and orange peel. These create an immersive combination of gentle sweetness, savory depth, and a subtle citrus vibrancy.
A Little Moo’er Beef Rub
This rub was designed specifically for beef lovers. Beef itself holds rich, bold natural flavors, which are often overridden by heavy seasoning, so the Little Moo’er Beef Rub was designed to overcome this issue. The rub has been made to complement and enhance the meat’s flavors without being too overwhelming. The seasoning is perfect for briskets, burgers, roasts, and steaks. Rather than masking the beef’s flavor, the Little Moo’er highlights its savory and rich qualities, giving it an immensely satisfying taste. The rub forms a flavor explosion within the crust, whilst allowing the beef itself to remain as the center of the meal.
The ingredients in the Little Mo’er Beef Rub include garlic, onion, black pepper, brown/white sugar, salt, smoked paprika, ancho pepper, and cayenne pepper. All of which produce a balance of sweet, savory, and gentle smoky flavors. The peppers provide the perfect amount of heat, whilst the smoked paprika adds a depth to the overall flavor, both enhancing the flavor experience without taking away its originality.
Your Future of Grilling
As the brand continues to grow and expand, its future holds even more brightness. Their dedication to quality ingredients, community engagement, and authentic barbecue culture all carve a remarkable path for the brand to continue making its impact on the world’s barbecue industry.
A barbecue is about more than just the food; it’s about enjoying the outdoors, sharing delicious memories, and gathering with the people closest to you. This is what Lovely Jubbly BBQ embraces through their seasoning rubs, commitment to community, and educational content. Their goal is to show you how simple an unforgettable, enjoyable open-flame cooking experience can be, and that everyone, no matter what level they’re at, should be able to access that experience easily, too.
With the And Then Some More BBQ Rub or the Little Moo’er Beef Rub, these experiences become effortlessly tangible for you. Bold, sweet, and true flavors become easily accessible, providing you with the opportunity to experience an unforgettable flavor in every bite.
